Inspiring people from across county are being asked to put themselves forward to take part in a new campaign to dispel the "Essex stereotype".
Named the “This is Essex” campaign, its focus will be promoting the county’s top attractions and inspiring people that will feature in a calendar for 2020.
Councillor Mark Durham, vice chairman of Visit Essex, said: "For many years the Essex stereotype has perpetuated. Essex is home to a wide range of hardworking, talented and aspiring individuals.
“The county is also blessed with over 350 miles of coastline, top family attractions and thriving towns and villages.
“Essex has so much to offer and we want the people of Essex to help us challenge perceptions and make visitors take a second look at our diverse county."
The new campaign is hoping to bring visitors from London and across the nation that will encourage people to view Essex as a positive place to visit, work and live.
Those chosen to represent Essex in 2020 will be asked to participate in networking events for businesses in Essex looking at collaborative efforts to promote the county.
Ambassadors will be photographed and filmed in a series of images by Essex's top visitor attractions, contrasting landscapes, historic towns and villages and hidden gems.
Cllr Durham added: "We're looking for nominations of our county's true stars, such as talented musicians, academics, top athletes or authors.
“Perhaps you know an inspiration in your community or a very successful entrepreneur? Whatever your story we want to hear from you."
To nominate a candidate, simply email firstname.lastname@example.org detailing why your hero or heroine should become an ambassador for ‘This is Essex”.
All nominees must be over 18 and the deadline for entries is Sunday, September 8.