A campaign to prevent people being fined for throwing litter from their car face is being backed by the district council.
Banners will be displayed at fifteen KFC and three McDonald’s’ drive through restaurants across Essex, with take-away packaging displaying the message: “Can you afford to throw £150 away?”
A humorous video has also been produced as part of the group’s attempt to spread the message via a social media campaign.
“This year, the anticipated cost of keeping Epping Forest District clean and tidy will be around £1.4 million and picking up other people’s litter is an expensive part of that.
“It is literally throwing money away which should be spent on more important things,” said Councillor Nigel Avey, portfolio holder contract and technical services.
“We have seen the negative impact of litter on nature and wildlife, as well as in our oceans through programmes such as Blue Planet.
A lot of that litter such as bottles, food packaging, straws, cans and cups, has been wind-blown from further inland, eventually turning up on our coasts. It is now even more vital we all do whatever is necessary to save our environment, protect our wildlife and eradicate the bad littering habit.”
Keeping Essex tidy costs the taxpayer over £17 million a year, resulting in decreasing local authority budgets year-on-year, causing increasing costs in street cleaning.
On Thursday, August 29, a man from Maldon was convicted and fine £757 for littering a cigarette butt from his vehicle in Parkway, Chelmsford.
Huw James, managing director of KEFCO Sales Limited which is a KFC franchise, said: “I am proud to be a part of this campaign and to help spread the message to customers who visit my restaurants.
“When it comes to eating food-on-the-go, we want to encourage that all litter is disposed of responsibly.
“That’s why, together KFC and McDonald’s, will be applying 300,000 reminder stickers to our packaging during the course of this campaign.”
Epping Forest District Council is asking everyone to act if they see someone throwing litter from their vehicle, by reporting the registration number to them by emailing at email@example.com or calling 01992 564000.
To find out more about Love Essex and this campaign, visit www.loveessex.org/binit